Poland Motorcycle Sales Statistics - Which brands are the most popular?
The year 2025 confirmed what had already been visible for several seasons: the motorcycle market in Poland has grown significantly. With more than 41 thousand newly registered motorcycles, we are seeing the highest sales level in the modern history of the Polish market, measured using consistent data collected since 2005.
Twenty years ago, the scale was entirely different. In 2005, fewer than 4 thousand new motorcycles were registered. Today, we are talking about a market more than ten times larger, more mature and far more diversified.
Source: PZPM analysis based on CEP, KPRM/MC data
New motorcycles: a stable leader and one major surprise
In 2025, exactly 41,366 new motorcycles were registered – 3.9% more than in the record year of 2024.
Source: PZPM analysis based on CEP, KPRM/MC data
Top 10 brands in 2025:
- Honda: 8,659 units (20.9% market share)
- Yamaha: 4,960 units (12.0% market share)
- BMW: 3,362 units (8.1% market share)
- QJMOTOR: 2,307 units (5.6% market share)
- Zontes: 1,986 units (4.8% market share)
- Romet Motors: 1,721 units (4.2% market share)
- Junak: 1,671 units (4.0% market share)
- Kawasaki: 1,518 units (3.7% market share)
- Triumph: 1,456 units (3.5% market share)
- Suzuki: 1,430 units (3.5% market share)
Honda remains the clear market leader, with 8,659 registrations accounting for nearly 21% of the market. Yamaha and BMW complete the podium, confirming that established brands continue to hold a very strong position.
The real story of 2025, however, begins just beyond the podium.
QJMOTOR climbed to fourth place with 2,307 registrations. A year earlier, the brand had recorded just 529 units. A year-on-year increase of over 300% is difficult to dismiss as a coincidence.
QJMOTOR – what kind of brand is it?
QJMOTOR is a brand owned by Qianjiang Motorcycle Group – one of the largest motorcycle manufacturers in China, operating continuously since 1985. The company is listed on the Shenzhen Stock Exchange, and since 2016 its largest shareholder and strategic owner has been Geely Technology Group.
Geely is a global automotive giant, widely known as the owner of car brands such as Volvo, Lotus, Polestar, and Smart.
What we are observing in the motorcycle market in 2025 increasingly raises a question already familiar from the passenger car market: are Chinese brands now truly capable of competing with traditional manufacturers backed by decades of experience?
The top ten also includes the Chinese brand Zontes, which recorded nearly 50% growth. Almost 2,000 new registrations mean that every twentieth motorcycle registered in 2025 was a Zontes.
Engine displacement: one entry point, but the road leads higher
Motorcycles up to 125 cm³ remain the largest segment of the market, accounting for more than 40% of new registrations. This is a natural entry point into motorcycling – available with a category B driving licence, cheaper to maintain than larger engines, yet still offering a satisfying riding experience.
Outside the 125 cm³ segment, the market structure remains relatively balanced. The strongest year-on-year growth was recorded in the 750–1000 cm³ category (+22.9%), while the 125–250 cm³ segment shrank noticeably.
Source: PZPM analysis based on CEP, KPRM/MC data
Large displacements – BMW on top
In the segment above 1000 cm³, BMW remains the leader, registering as many as 1,979 new motorcycles in this category in 2025. The brand continues to strengthen its position in the most prestigious part of the market, clearly ahead of the competition.
The podium is completed by Honda and Harley-Davidson, confirming that in the large-displacement segment, brand strength, image, and experience remain decisive factors.
Electric motorcycles – not quite the moment yet
Although registrations of electric motorcycles increased by 33.1% in 2025, the segment still accounts for just 1.4% of the market. Electrification in motorcycling is progressing more slowly than in the passenger car market, remaining a niche solution for now.
New motorcycles, old shortcomings
There is one area where progress has not kept pace with the scale of the market – multimedia.
We have increasingly modern motorcycles, better engines, advanced electronics, and safety systems. At the same time, the vast majority of new models still do not offer basic multimedia features such as Apple CarPlay or Android Auto (not to mention more advanced capabilities).
Despite the frequent replacement of traditional analog gauges with TFT displays, motorcycles still lack features that have long been a standard element of car equipment.
In a survey by AmericanTrucks (USA, n=1,003), 39% of respondents said that the lack of Apple CarPlay or Android Auto is a deal-breaker when purchasing a car. Interestingly, among CarPlay users, as many as 55% say outright: without CarPlay, I won’t buy. Among Android Auto users, 36% feel the same way.
CHIGEE AIO-6 – the future of motorcycle multimedia
Demand for such solutions is clearly visible in the interest generated by the CHIGEE AIO-5 and AIO-6 systems.
They are chosen by users of various motorcycle types who want to complement factory equipment with features that are still missing in many new models, as well as a broad range of safety functions and practical lifestyle features available in the AIO-6.
What does the AIO-6 offer?
- Apple CarPlay and Android Auto (navigation, music control, calls, smartphone apps)
- Dual-camera dashcam (front and rear)
- Blind spot monitoring
- Tire pressure monitoring
- Control and preview of action cameras (DJI, Insta360, GoPro)
- OBD data reading from the motorcycle engine
- Remote motorcycle location tracking
- Remote live camera preview
- Automatic emergency calling (SOS)
And much more! Contact us, and we will help you choose a setup tailored specifically to your motorcycle.
Data source: PZPM, Central Vehicle Register – first registrations 2025. PZPM report (December 2025)
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